The function of the ASI Technology & Operations Advisory Board is to openly discuss industry standards, feedback on ASI technology, operational suggestions and improvement. The board also addresses non-industry technology our industry needs to be aware of.
Supplier Members
Haws USA asi/43861
Fred Haws is owner and founder of Haws USA (asi/43861). He has over 17 years experience in both business and technology, and has worked as a distributor and a supplier. He has a broad background that includes experience with databases, communications systems and business organization and management. His company is an ASI 5-star supplier of Carhartt Workwear. Haws says, "Technology and the need for accurate, instant information are the oxygen of business life. Distributors and suppliers rely on the availability of information to make informed decisions and to be successful. From product pictures/prices and social network platforms to financial information to order processing, our industry circles around the ability to move from client prospect to a complete/delivered order. My vision is to build on these information systems to support global access to information."
Avaline LLC asi/37590
Sam Hornstein is the COO of Avaline LLC (asi/37590). He started in the ad specialty industry in 2006, although he has been on the outskirts of the industry since 1993. He has years of experience in online media and marketing, working with large advertising agency networks and several Top 500 Internet retailers.Hornstein says, "I would like to see some of the cutting-edge technology standards and techniques of today being implemented within our industry to unify supplier/distributor operations and to get the job done in a quicker, more accurate, and more cost-effective manner."
iClick asi/62124
My background has been within sales my entire career, but in the last 10 years, I've also focused specifically on how process and technology can create efficiencies within organizations.(bio not available) Digispec asi/49716
Distributor Members
Edigitize asi/700456
Jeff Foster is the president of Edigitize Inc. (asi/700456). With an emphasis in systems analysis and development, he has played a prominent role in helping people understand and utilize modern technology to streamline business processes and communicate through the Internet. In 2001 he founded a Web site development and hosting company that specialized in building Web-based database applications, ranging from simple e-commerce to complex online business automation solutions. He later joined his company with Edigitize, where he has brought a fresh entrepreneurial spirit to the team in an effort to develop the Internet's most complete and efficient digitizing management solution.AiA LogoTools asi/109480
Joseph Miller is the owner of AiA LogoTools (asi/109480). He has been in the promotional products industry for 16 years and has served on the AiA Tech committee for the past 10 years. He assisted in the development of AiA's new Isis order entry system.Miller says, "My vision is to have technology be the total communication package. To assist in an integrated form to provide complete distributor and supplier interactive communications that assist in the daily operation of the business with accessibility through the Web."
ThrowThings.com asi/344502
Marc Resnik is the owner of ThrowThings.com (asi/344502). He has served as a member of ASI's LogoMall focus group and provided feedback on new ASITransact features at ASI's request. He has developed a database for his staff to record all information received from suppliers for each order. His company is a heavy user of LogoMall, ASITransact and ESP.Resnik says, "The ASI Technology and Operations Advisory Board presents an opportunity to help find ways to improve efficiency, speed, accuracy and the bottom line, and I would welcome the opportunity to serve."
PromoPros Inc asi/300654
Leslie Roark is the president of PromoPros Inc. (asi/300654). She's held the position of creative director at many companies, and has an extensive background in software training, software design and development, and Web application design and development. She has also worked as director of training and documentation in a few companies, where she wrote and illustrated many software manuals and ran the beta testing for many products.Roark says, "All of this gives me a unique perspective of technology and what technology can do and needs to do to fit the end-user. My perspective, coming from a trainer's and designer's eye, is to make software/technology work best for the lowest common denominator … how will it work for the computer-timid user. This entails not only ease in user-interface, but efficiency in design and keeping it as simple as possible."
She continues, "I believe I could make a significant contribution to the ASI Technology and Operations Advisory Board. I was on the ESP Advisory Board a few years ago, until it was disbanded, and was able to contribute many ideas. Technology today is a more robust animal. It's no longer just a tool for work and communication – it has become the basis of our society, and where we look first for all information. We must use it, and use it wisely to harness the power for our industry."
Ver Duin's Inc asi/351600
Mike Ver Duin is the general manager of Ver Duin's Inc. (asi/351600). He is a fourth-generation member of the advertising specialty industry, with eight years of personal experience. He oversees the building and maintenance of the computers and network services for the family-run printing and advertising business. He has implemented digital production technologies to expand the company's offerings and reduce its operating costs. He was an early adopter of a Web site and e-mail as business tools, and has worked with ESP and ASITransact for many years.Van Duin says, "I would like to help the industry develop technologies that are both user-friendly and easy to implement. My goal is to create selling power for both distributors and suppliers by speeding the process of connecting products with customers. As a salesperson, I know what I need to reach clients and convert sales. As a person who understands technology, I know what is possible, what can be built and what can be taught."
Made to Order asi/259540
Sandy Gonzalez is the vice president of Made to Order (asi/259540). Her career in the ad specialty industry spans 20 years, and she's been called a "multitasking wizard," shuffling between Web sites, catalogs and warehouses to supply her clients with the most brilliant ideas imaginable. She is also a past president of the Northern California Promotional Products Association and has earned a CAS designation. She is a creative top salesperson, as well as a techno geek, delving into technical manuals, synchronizing data systems and building Web sites. 